a follow up

as an addition to an earlier post, another phrase that I do not like or possibly just don’t truely understand is “new and improved”.

According to webster:

new: having existed or having been made but a short time

improve: to make useful additions or amendments

These terms, especially as it applies to advertising are completely contradictory. If something is new, then there is no older version to which improvements could have been added. If it is improved, then an older version of the same thing existed and thus the item is not new.

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